Welcome to ALL DAY PA

Bespoke Personal Assistant

Lifestyle Management for Busy Sydney Professionals

Personal assistant Northern Beaches

  Virtual stuff is great…. but we like humans!
  We want to get to know you.
  How can we help create some space in your business and in your life?
  We will commit to you.

service areas

All Day PA personal assistant Sydney

welcome to


If you ever feel like you need a right hand woman then you are in the right place. 

Take a hand picked team of women who have the skills, knowledge, and experience working across a wide range of business communities and industries. Combine this with essential life experiences of raising children and having to think at least three days ahead constantly. Throw in bucketloads of patience, empathy, and mediation skills and you’ve got yourself

All Day PA – At your service!

We are a group of local business women individually selected and brought together to create a team of assistants with a diverse range of skills.

After a relaxed telephone consultation with me to assess your needs, I will carefully select and match you with the perfect assistant to provide you with the support you need. Then, when you’re happy with us, we will meet you in person for a friendly coffee and chat to further our commitment.

Our objective is to individually tailor our service to meet your requirements on what can often be a daily changing schedule.
With privacy being a top priority, we believe discretion is paramount.

From professional letter writing, to wardrobe styling, we can do it all.  Check out our ‘What We Can Do For You’ page below for a few hints on how flexible we are!
Avoid the ongoing expense and commitment of a hiring a fulltime PA.
We listen, we understand, and we deliver. 

the crew

Cassandra Watson


Primary Industry Experience:
Real Estate
[Property Management]
Fashion [Styling/Design/Business]
Hospitality [Fine Dining/Event Management]

As a true believer in open and honest communication I make it a primary focus to understand my client’s needs and to assure the job is not only done right, but that it’s done with interest and care.

Rachael Gunn

Primary Industry Experience:
[Events, Production, Management, Agent]
Visual Merchandising [Displays, Interior Decorating]
Office Management [Client Account Management, Sales Management]

With many years’ experience in the music industry I have developed a capability to cut through the chaos and get on with the task at hand. I love a challenge and am dedicated to any job that’s thrown at me. Nothing fazes me!  

Trish Sartorelli

Primary Industry Experience:
[Northern Beaches High Profile clientele]
Film [Wardrobe, Production assistant, location manager]
Fashion [National & International Sales Manager for major Australian fashion label]

No job is too big or too small! I thrive on being organised and thorough whether I’m head down in admin or cooking a meal – give me a task and I’m onto it! I have a bright and optimistic disposition and care about the end result. 

let us help


All Day PA was created with the always busy Sydney professional men & women in mind.

Whether you’re the CEO of an inner-city corporation, moving house, or managing a busy household and juggling it all, we are here to help.

Whatever the project, we can collaborate with you or we can manage the process entirely.

We love what we do and our passion will engage even the toughest cookie.
We believe that good relationships come from simple and honest communication. 

All Day PA Personal Assistant

what we can


Lifestyle Management
Business Management
Moving Management

Buying and Selling / Downsizing / Upscaling

 If you are buying and selling a property, working full time, and managing a family, we can help!                                                                                                                                         We will take over the arduous tasks making sure you have less to deal with and more time for the primary focus of this life changing event.  

We will: 

get to know everything


The following pricing is based on Monday – Friday 9:00am – 6:00pm

$90 per hour 2 x hr minimum

Book a Block:
5 hours (to be used in 1 day) – $400 ($80 per hour)
10 hours (to be used within 1 week) – $800 ($80 per hour)
20 hours (to be used within 1 week) – $1500 ($75 per hour)

Additional time will be charged in 30 minute increments after a 10 minute grace period or at the service providers discretion.

Extra costs may apply to the client in relation to the service agreement. (tolls, petrol etc) All costs encountered by All Day PA during the contract are payable on invoicing unless otherwise agreed.

After hours pricing will be charged at:
$95 per hour Monday – Friday
$110 per hour Saturdays
$120 per hour Sundays

Weekend days may also be booked in blocks at providers discretion.

Fully Insured
Working with Children Check
Police Check
RSA Certified
Current real estate Agent Assistant certificate 

Thank you to:
Barry @ Swell Café – Avalon
Rupert Sharp – Creative
Yvonne @ Studio on Pittwater
Will Solis Photography
Jason Walmsley @ NEI.net.au
Rick Bowers – Tabletop Landscapes Pty Ltd


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